MicrobeGuard products have successfully achieved “early adopters” status with expanding sales from a growing number of new and repeat customers, and are positioned to quickly achieve “early majority” status. By leveraging a strategy of alignment and partnerships that offers broader representation and distribution, MicrobeGuard products will accelerate penetration into its target market segments and quickly build sales volumes necessary for profitability.
MicrobeGuard’s FoodTouch® product line is currently sold to industry leaders in the Processor, Foodservice, and Grocery food segments.
Today, MicrobeGuard is developing products to deepen its FoodTouch line. Leveraging its success in the commercial food industry, MicrobeGuard is also developing food related products for the consumer retail market. In addition, the company will be developing products for the active sports market, medical, and pet industries.
MicrobeGuard products have become a proven commodity in the emerging worldwide active packaging industry marketplace. The company has pioneered a new active packaging paper market that is within its grasp to dominate across multiple industry segments.
While the food industry with its heightened concerns with food preservation and safety has been the focal point of MicrobeGuard’s market efforts, but because of its product flexibility and technology, there are many other industries to explore.