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MicrobeGuard FoodTouch® products are an active packaging solution. The global market for advanced packaging solutions that includes active, controlled, intelligent packaging, and advanced packaging components was at $31.4 billion in 2011, according to a report from BCC Research entitled Active, Controlled, and Intelligent Packaging for Foods and Beverages Focus on Active Packaging.
Consumer packaging is a vital component of contemporary living today, with food and beverage packaging making up the largest segment. Key megatrends, such as upgraded standard of living and demand for safety, convenience, health, wellbeing, and sustainability are creating long-term shifts affecting consumers' lives, eating habits, and purchasing behaviors across many different markets, regions and demographics.
The increasing consumer demand for fresh and unaltered food has driven the integration of active packaging in the food and beverages industry. MicrobeGuard FoodTouch® products are the ONLY active packaging antimicrobial paper products available in the market today.